Hide a block from search and AI snippets (data-nosnippet)

Sometimes a part of a page should not be quoted in search results or AI answers: a price that changes often, a disclaimer, a coupon code, a cookie notice or text that only makes sense in context. RankFlect SEO lets you mark that part so Google leaves it out of snippets.

It uses data-nosnippet, the attribute Google documents for this. The text stays on the page for visitors, and the page stays in search results.

What it does

	With the switch on
Visitors	See the block as before. Nothing changes in the design.
Google search snippets	Leave the block out.
Google AI Overviews and AI Mode	Leave the block out.
Indexing	The page is still indexed and can still rank.
Automatic meta description	RankFlect SEO leaves the block out when it writes the description from the content. A description you write yourself is used as it is.

Note data-nosnippet is documented by Google. Other search engines and AI assistants may not follow it. To keep a whole page out of search, use noindex instead. See Noindex, nofollow and canonical URLs.

Hide a block in the block editor

1. Edit the post or page.
2. Select the block you want to hide from snippets.
3. In the block settings sidebar, open Advanced.
4. Turn on Hide from search and AI snippets.
5. Save or update the post.

The switch works on every block, including Paragraph, Heading, List, Image, Group, Columns, Cover and dynamic blocks such as Latest Posts. To hide a whole section, put it in a Group block and turn the switch on for the Group.

To undo it, turn the switch off and save.

Hide content in the Classic Editor or a page builder

Wrap the content in the shortcode:

[rankflect_nosnippet]This price is valid until Friday.[/rankflect_nosnippet]

On the page this becomes:

<div data-nosnippet>This price is valid until Friday.</div>

Other shortcodes inside it still work. The shortcode adds a div, which starts on a new line, so use it around whole paragraphs or sections.

How the markup is added

Google documents data-nosnippet on div, section and span elements, so RankFlect SEO picks the right element for each block:

Block	Markup
Group, Columns, Column, Cover and other blocks with one div, section or span	The attribute goes on that element.
Paragraph and Heading	The attribute on the element, with its content wrapped in a span data-nosnippet.
List item	The attribute on the element, with its content wrapped in a div data-nosnippet.
Anything else (List, Image, Table, Latest Posts, Custom HTML)	The whole block is wrapped in a div data-nosnippet. Wide and full-width blocks keep their width.

The switch is saved in the block's settings, not in its HTML. The saved content of the block does not change, so you never get a "This block contains unexpected or invalid content" message, on new or older posts.

FAQ

Will this stop the page from ranking?

No. The page is still crawled and indexed. Only the marked text is left out of the snippet Google shows. Google may then show another part of the page as the snippet.

How long until Google stops showing the text?

Google has to crawl the page again first. You can ask for a recrawl with URL inspection in Google Search Console.

Does it hide the text from visitors?

No. Visitors see the block exactly as before.

Is this a Pro feature?

No. It is free in RankFlect SEO.