Author profiles and E-E-A-T schema

Search engines and AI assistants look for signs that real, qualified people stand behind your content. Google calls this E-E-A-T: experience, expertise, authoritativeness and trust. RankFlect SEO lets you describe each author once and adds those details to the schema of every post they write. You can also name an expert who reviewed a post, and when.

Everything here is free and empty by default. Until you fill in a field, your schema stays exactly as it was.

Fill in an author profile

1. Go to Users → Profile in WordPress (or Users → All Users and click Edit under a user).
2. Scroll to the RankFlect SEO author profile section.
3. Fill in the fields you want. Leave a field empty to leave it out.
4. Click Update profile.

Field	How to fill it	In the schema
Job title	One line, for example "Senior Dietitian".	jobTitle
Credentials and qualifications	"One per line, for example "Registered Dietitian" or "MD, Cardiology"."	hasCredential, one EducationalOccupationalCredential per line
Expertise	"Topics you know well, separated by commas."	knowsAbout
Alumni of	"Schools, colleges or universities, one per line."	alumniOf, one EducationalOrganization per line
Profiles	"One URL per line: LinkedIn, X, your own site, a professional register…"	sameAs
Short bio	A sentence or two about the author.	description

Users can edit their own profile. Administrators can edit anyone's. These are the same WordPress permissions that apply to the rest of the profile screen.

The Short bio is also used by the Author box. When it is empty, the Author box shows the user's Biographical Info instead, but the schema leaves description out.

What the article author gets

Posts whose schema type is Article, Blog post or News article have an author in their schema (see How RankFlect SEO's schema works). It always had the author's name and author page. With a filled profile, it also gets the properties above:

"author": {
  "@type": "Person",
  "name": "Maya Rahman",
  "url": "https://example.com/author/maya/",
  "jobTitle": "Senior Dietitian",
  "description": "Maya has worked in clinical nutrition for twelve years.",
  "knowsAbout": ["nutrition", "diabetes", "meal planning"],
  "alumniOf": [{ "@type": "EducationalOrganization", "name": "University of Dhaka" }],
  "hasCredential": [{ "@type": "EducationalOccupationalCredential", "name": "Registered Dietitian" }],
  "sameAs": ["https://www.linkedin.com/in/example"]
}

Only filled fields are added. Profile URLs that are not valid http or https addresses are dropped when you save.

Reviewed by and Last reviewed

For content where expert review matters, such as health, money or legal topics, you can name the person who checked a post and the date they did.

1. Open the post in the block editor and click the RankFlect SEO button in the toolbar.
2. Choose Advanced.
3. In Reviewed by, pick a user. "An expert who checked this content. Their author profile is added to the page schema."
4. In Last reviewed, pick a date, or click Today.
5. Save the post.

In the Classic Editor, the same two fields are on the Advanced tab of the RankFlect SEO box. In Elementor, they are on the Advanced tab of the RankFlect SEO panel.

The list shows users who can edit posts. Pick Nobody to remove the reviewer.

The page's WebPage node then gets:

• reviewedBy: a Person with the reviewer's name, a link (their author page if they have published posts, otherwise the website on their user profile) and their filled author profile.
• lastReviewed: the date, for example 2026-11-01.

Both fields are saved like every other SEO field, so changes show in the Change Log with one-click undo, and they are included in export and import. To show the reviewer to visitors too, add an Author box with its "Reviewed by" line turned on.

Use a profile for a person site

If the site represents one person (Settings → Identity → Person), you can fill the site's Person schema from that person's author profile:

1. Go to RankFlect SEO → Settings → Identity.
2. Under Who runs this site, choose Person.
3. In Author profile, pick the user. "Adds this user's job title, credentials, expertise and profiles (Users → Profile) to the Person schema."
4. Click Save changes.

The profile URLs are added to the Social profiles you already entered. If the Name field is empty, the user's display name is used. Choose None to stop using a profile. See Site identity.

Check the result

Open a post and look for the rankflect-schema script in the page source, or run the page through the schema validator on RankFlect SEO → Schema.

FAQ

Will author profiles improve my rankings?

There is no promise of that. E-E-A-T is not a single ranking factor. Author details in schema help search engines and AI assistants understand who wrote and checked your content. Real expertise in the content itself matters most.

Do I need the Author box for the schema?

No. The schema is added as soon as a profile is filled. The Author box only shows the same details to visitors.

Can I add the reviewer on pages, not only posts?

Yes. Reviewed by and Last reviewed are in the Advanced section of every content type, and they go on the page's WebPage node whatever its schema type, unless the page is set to No schema.

Can a developer change these properties?

Yes. The rankflect_author_schema filter receives the Person properties and the user ID. See Hooks and filters.